At VA Metrics, we provide end-to-end marketing and growth consulting solutions exclusively for criminal and traffic defense law firms. From strategic planning and brand positioning to full-service mailing fulfillment and cutting-edge lead generation, we help you attract the right clients and grow with purpose. Our tech-driven systems deliver high-quality leads and streamline direct mail outreach, while our consulting expertise ensures every tactic aligns with your long-term goals. Let us handle the marketing, operations, and growth strategy—so you can stay focused on practicing law and delivering results in and out of the courtroom.
We started VA Metrics with one goal: to empower growing criminal and traffic defense law firms with affordable, effective marketing and consulting solutions. After seeing too many solo and small practices struggle with overpriced, one-size-fits-all services, we knew there had to be a better way.
Our mission is to deliver strategic, scalable support—without the bloated price tag. From lead generation to mailing fulfillment to long-term growth consulting, we provide practical, budget-friendly solutions that actually work. Because we believe every firm—no matter the size—deserves the tools to compete, grow, and thrive.
We were founded by professionals who saw firsthand how criminal and traffic defense firms were overpaying for marketing that didn’t deliver. We knew growing firms needed smarter, more affordable solutions tailored to their unique challenges. That’s why we built a company focused on delivering real results—through strategic consulting, lead generation, and fulfillment services—without the bloated costs. We believe in helping hardworking attorneys grow their practices efficiently, so they can focus on defending clients, not chasing them. Our mission is simple: better support, lower costs, and real growth for real law firms.
We will send you a list of leads for the jurisdictions and case types you would like to target. It can be sent with whatever headers you’d like, in either .xlsx or .csv formats.
If you would like to handle your mailing for you, we offer a full suite of fulfillment services. This service provides a completely hands off solution for your marketing needs. We will create the list, print everything you need, package your materials, and deliver everything to the post office.
We offer a full suite of consulting services for small traffic and criminal defense firms. From marketing solutions to strategic growth, we can assist in the development of your strategies and how to implement them.
We charge a flat $20 per week per jurisdiction.
Our rates start at $2.00 per letter for one piece of mailing material and the envelope. This includes color printing on both the letter and the envelope, as well as postage.
We charge a flat $500 per hour for consulting services with a minimum commitment of four hours. It would impossible for us to effectively provide any actionable insights in less time than that. The initial consultation to discuss what your objectives are will always be free.
We do not require long-term contracts or subscription fees. We will invoice you at the end of the month for our services and can generally start and stop with little turnaround.